Rose and Avy are co-founders and Upwork strategists who work together from the same home office. They build your positioning, craft proposals that win, and help you secure leads you can close.
Scale With Rose was founded in 2021 by Rose and Avy, wives and co-founders who do more than share a last name. They share a home office, a methodology, and a commitment to getting their clients real results on Upwork.
Both Rose and Avy are active Upwork strategists with 5 years of hands-on experience. They work together to build your positioning, craft proposals that win, and create the systems that make your success repeatable. Each takes on their own clients while sharing the same framework refined over five years.
What started from their home office became a 200-client business built on one belief: talented people deserve to be found, applied for, and given the chance to close.
"We both strategize. We both do client work. The difference is you get two co-founders thinking about your Upwork growth instead of one."
A thorough rewrite of your Upwork profile before the first application goes out. Keywords, overview, and full positioning strategy.
Bespoke proposals written for each job post. No generic templates. Every application is crafted to earn a real response.
Every application, reply, and interview invitation tracked through your shared Google Drive. Full visibility, always.
All jobs that fit your profile, skills, and criteria are applied to on your behalf. Guaranteed to match your standards.
Strategic rate positioning that attracts premium clients and maximizes your earning potential.
We warm up every lead and handle all follow-ups. You step in when the lead is ready. You close it.
Every client goes through the same four-step framework. Built from five years of Upwork strategy, refined across 200+ clients, and designed to get you in front of the right leads.
We audit and rewrite your Upwork profile so the right clients immediately understand your value, your expertise, and why you are the specialist they have been looking for.
We craft highly customized, criteria-matched proposals for every qualifying job. No templates. Every application is written specifically for the posting and the client reading it.
We warm up every lead, handle all follow-ups, and manage the pre-call messaging. By the time you step in, the conversation is ready and the lead is genuinely interested.
You show up to close. You grow your contracts, build your Upwork reputation, and scale your income on your terms. That is the whole point of what we do together.
From solo freelancers to full agencies. If you are on Upwork, we know your market.
Don't see your niche listed? That is not a problem. Book a free call with Rose or Avy and we will look at your niche together, check the current market on Upwork, and see how we can help you grow your reach and secure more leads in your space.
Let's Talk About Your NicheWithin just two weeks, the interview invitations started rolling in consistently. I could not believe how fast it happened.
I secured a long-term lead that turned into a client bringing in over $5K every month. This changed everything.
The proposals were spot-on and super targeted. No more wasted connects. Every application actually counted.
Click any case study to read the full story, the timeline, the screenshots, and the outcome.
Luca had the credentials. He just needed the right positioning. After working with Scale With Rose, he had 2 leads on day one and 7 contracts closed by day 30.
More case studies coming soon
We are documenting results across more niches. Web development, marketing, design, and beyond. Watch this space.
Partnering with Rose and Avy means gaining two dedicated Upwork strategists who handle your applications, positioning, and lead generation from start to lead secured.
A full review and rewrite of your Upwork profile before your first application goes out. Keyword research, overview rewrite, and cover letter strategy completed within 5-7 business days.
Every application is written specifically for the job post. We analyze your niche, competitors, and the listing to craft letters that get real responses. No templates.
Comprehensive reports delivered every month via your shared Google Drive. Every application, reply, and interview invitation is tracked for full transparency.
All jobs that match your profile, skills, and target client criteria are applied to on your behalf. We do not apply to everything. We apply to the right things.
Strategic rate positioning that attracts premium clients while maximizing your revenue. We research your market to find the rate that gets you the right leads.
We warm up every lead and handle all follow-ups and scheduling. You step in when the lead is ready to talk. You close it. That is the division of work.
Pick the package that fits your budget and complete the invoice to lock in your start date.
We send your onboarding sheet, KPI report template, and shared Google Drive folder.
Complete the onboarding doc, upload files, and share your Upwork account access.
We rewrite your profile within 5-7 business days. Billing officially starts here.
Criteria-matched applications begin once optimization is fully finalized.
Heads Up: You will need approximately 1,000 connects per week (about $150 + tax for 35-40 job applications) to fund the daily application submissions. This is separate from the service fee and goes directly to your Upwork account.
We apply to all jobs that match your skills, profile, and target client criteria. The focus is quality and fit, not volume. Every application is customized through what you have answered in your onboarding sheet.
100% targeted to your skills, expertise, and ideal client type. We only apply to high-conversion opportunities that match your profile. And if your niche is not listed, we research it together.
Not at all. We can help improve it or start right away. Profile optimization is included in every plan and is done before any application goes out.
Optimization begins right after completing the onboarding materials and requirements. Applications start within 5-7 days of completing the optimization.
We customize the approach per client based on your niche, your voice, and what converts. Some clients win with short and direct. Others with storytelling. We find what works for you.
Every client differs. Most clients start receiving replies and interview invitations within 7 to 14 days after applications begin.
I am Rose, an Upwork Strategist with 5 years of hands-on experience helping agencies and freelancers secure qualified leads effortlessly.
I give agencies and freelancers a unique edge on Upwork. Having hired and managed talent myself, I know exactly what clients are looking for and how to position your business to win their attention. My experience on the hiring side of Upwork gives me an insider perspective on what clients truly value. That knowledge goes directly into every proposal.
Holding a Bachelor of Science in Business Administration with a major in Human Resource Development and a Certified Human Resource Associate (CHRA) designation, I combine HR expertise with hands-on Upwork strategy to help you attract the right leads, grow your revenue, and stand out.
I am Rose, and Scale With Rose carries my name because this business is built on everything I have learned from both sides of the Upwork table. I know what it feels like to be the one hiring on Upwork, and I know what it takes to be the one being considered. That dual perspective is the edge every client I work with gets.
With a Bachelor of Science in Business Administration majoring in Human Resource Development and a Certified Human Resource Associate (CHRA) designation, I bring professional depth that goes beyond knowing the platform. I understand how people make hiring decisions, what makes someone stand out, and how to write a proposal that speaks directly to what a client actually wants.
When I first started, I did not anticipate the incredible growth my clients would see. From startups to established agencies, I have guided businesses to Top Rated Plus and even Expert Vetted status on Upwork. Like the startup founder who was not securing any leads until I stepped in and helped them get more interview invitations in one month than they had seen all year.
Avy and I both strategize for our clients. We work from the same home office as wives and co-founders, which means the approach we build for you is always a product of two minds working together.
"Having hired and managed talent myself, I know exactly what clients are looking for and how to position your business to win their attention. That insider perspective is what makes the difference."Rose, Co-Founder and Upwork Strategist
I am Avy, an Upwork Strategist and Business Specialist with 5 years of hands-on experience helping agencies and freelancers scale their Upwork presence and secure qualified leads.
I have a deep passion for understanding the unique challenges my clients face and building practical, customized solutions around them. I do exactly what Rose does: I strategize, I write proposals, I build positioning, and I work directly with my own clients to help them secure leads on Upwork. My additional edge is the operational depth I bring to ensure that once you get that lead, your delivery is scalable and your client stays.
Together with my wife Rose, we operate as a complete Upwork growth duo. While we both handle strategy and client work, I bring a systems perspective that turns one secured lead into a repeatable, growing pipeline.
I am Avy (Avyghaile Cordova), and my role at Scale With Rose is not just operational. I am a co-founder and active Upwork strategist. I write proposals, build client positioning, and work directly with my own clients to help them secure qualified leads on Upwork. That is the same work Rose does, and we do it together.
What sets me apart is the layer of operational depth I add on top of the strategy. I specialize in untangling messy workflows, building scalable delivery systems, and ensuring that when you secure a lead and close it yourself, you are fully equipped to wow that client. My approach removes chaos from your back end so you can focus on what you do best.
Rose and I are wives and co-founders who work from the same home office. When you work with either of us, you benefit from both of us. Our thinking is always aligned, our strategy is always shared, and our commitment to your results is always equal.
"Our job is to make sure you are always in front of the right opportunities. We handle the positioning, the applications, and the warm-up. When you step in, the lead is ready and the conversation is yours to shine in."Avy, Co-Founder and Upwork Strategist
All packages include profile optimization, personalized proposals, pre-call messaging, and monthly KPI reports. No hidden fees.
Reminder: You will need approximately 1,000 connects per week (~$150 + tax for 35-40 job applications) to fund daily application submissions. This goes directly to your Upwork account and is not included in the service fee.
Rose and Avy will personally walk you through how Scale With Rose can help you secure more qualified Upwork leads. Most clients start receiving responses within 7 to 14 days of starting.
These are real clients with real results. Every number you see is backed by screenshots, timelines, and the client's own words. Click any card to read the full story.
Luca had the credentials. He just needed the right positioning. After working with Scale With Rose, he had 2 leads on day one and 7 contracts closed by day 30.
More case studies coming soon
We are documenting results across more niches. Web development, marketing, design, and beyond. Watch this space.
From 2 leads on day one to 32 interviews by day 30. A CPA and Enrolled Agent who just needed the right positioning to get back into Upwork.
Luca is a CPA and Enrolled Agent with more than 7 years of experience. He specializes in IRS Audit Defense, Tax Debt Settlement, and tax returns for expats and small business owners. His credentials were solid. His expertise was real. The clients he was going after genuinely needed exactly what he offers.
His Upwork account had been inactive since 2022. He was not new to the platform, but the account had been sitting without activity for a few years. When he came to Scale With Rose, he was ready to get back in and start picking up clients again. He had the expertise. He just needed the right positioning and the right proposals to get the right people to notice.
The question was never whether Luca could deliver. Anyone who looked at his background could see that. The question was how to present him so that the right clients on Upwork would understand his value, feel confident in his expertise, and actually reach out. That is where we came in.
Luca's Upwork profile after repositioning. Rising Talent badge. $100/hr rate. 6 total jobs completed.
We took three focused steps. Nothing overcomplicated. Just the right things done well and applied consistently from the first day.
We looked at how his profile was presenting itself and rewrote it to clearly signal expertise in IRS Audit Defense, tax returns for expats, and complex CPA cases. The goal was to make it immediately obvious to any client reading the profile that Luca was the specialist they were looking for, not a generalist. Every section was rewritten with that clarity in mind.
Each proposal submitted was written specifically for the job being applied to. Not adapted from a template. Written for it. The proposal addressed the client's specific tax situation, spoke their language, and positioned Luca as someone who had already thought about their problem before they even opened the message. That level of personalization is what made a 100 percent response rate possible on day one.
Applications were focused specifically on jobs that matched Luca's actual strengths. Tax returns for expats, IRS audit defense, bookkeeping, and CPA consulting in the $125 to $250 per hour and fixed price range. Not every tax job on Upwork. The right tax jobs. That targeting is a big part of why the early response rate was so strong.
We started on May 8. The first two proposals that went out both got replies the same day. That is a 100 percent response rate on day one from a reactivated account that had been sitting since 2022.
By day two, there were 5 total leads. Luca messaged immediately. The screenshot below is the actual WhatsApp conversation. He said he could not believe how fast it was moving. One lead was reviewed and archived because it was not the right fit. That filter matters too. The goal was never just replies. It was the right replies from the right clients.
Real WhatsApp messages from Luca on day two of bidding. "2 days of bidding, we already got 4 leads. Amazing!!!" It was actually 5 total. One was archived because it was not a good fit.
We started May 8. By the end of month one, the account had completely turned around. Here is the full timeline of what happened and when.
The first day of bidding. The optimized profile was live and the first set of customized proposals went out. Both of them received replies. A 100 percent response rate on the first day from an account that had been inactive for years.
Three new leads came in on the second day, bringing the running total to 5. One of them was reviewed and archived because it was not the right type of client for Luca. That decision to filter early kept his focus on the right conversations.
Interview invitations kept arriving throughout the first three weeks. Proposals were being opened, read, and replied to. Conversations were turning into calls, and calls were turning into signed contracts. The momentum built steadily.
By the end of month one, the results were clear. 32 interviews conducted. 7 contracts closed. $1K+ earned on the platform. And the Rising Talent badge, which Upwork awards based on early platform performance and client satisfaction, was earned. An account inactive since 2022 was now fully active and thriving.
This is Luca's actual Upwork dashboard at the end of month one. 287 proposals were submitted. 72 of them were opened and read by the client. 32 interviews were conducted. 6 direct invitations came in from clients who found his profile and reached out first. And 7 contracts were closed in total by the end of the month.
The proposal view rate is worth noting. 72 of 287 proposals opened means targeted applications were landing in front of real decision-makers. This was not spray and pray. It was strategic, and the numbers reflect that.
Luca's actual Upwork stats after 30 days. 287 proposals. 72 viewed. 32 interviews. 6 client invites. Rising Talent badge earned.
Luca already had everything a client could want. Years of experience, real credentials, a niche that people actively search for on Upwork. What changed was how that expertise was communicated and where the energy was focused.
In a niche like CPA and Enrolled Agent services, clients are not picking the cheapest option. They are handing over something complicated and trusting the person to handle it. Applying only to jobs that genuinely matched Luca's expertise meant every proposal carried real weight.
Each proposal was written for the specific posting. The client reading it could tell it was not a copy-paste message. It addressed their situation specifically, which is what made two out of two proposals get a reply on day one.
When a client reads a proposal and clicks through to the profile, the profile has to match what the proposal promised. Luca's rewritten profile said specialist, not generalist. That specificity is what makes rates of $125 to $250 per hour feel completely reasonable before the first conversation.
When a lead came in that was not the right fit, it was archived. That decision kept Luca's focus on clients who were actually a match for his services and rates. The goal was never to fill his schedule with any work. It was to fill it with the right work.
After the month was done, Luca left this review on LinkedIn. It is worth reading carefully. "Consistently overdelivers" is not language people use lightly in a professional review. "Far exceeded my firm's expectations" is a strong statement from someone with 7 years in a demanding field.
"Avyghaile is an incredibly talented marketing expert. She has far exceeded my firm's expectations and we could not be happier with the results. She keeps us updated every step of the way and consistently overdelivers. I highly recommend her services."
The actual LinkedIn review from Luca Pizzale, CPA. Posted June 5, 2026.
This is what a reactivated Upwork account looks like after one focused month of the right positioning, the right proposals, and the right targeting. Every number below is real and documented.
Want results like Luca's?
Let us look at your Upwork profile together and see what is possible for your niche.